Digital Musings

With firms taking the digital route, search engine optimisation becomes crucial in establishing the online visibility of the brand.

The goal of every marketing manager is to maximize the revenue earned. 

All businesses have different objectives and a bidding strategy suitable for one may not be applicable for another. 

Once the celebrity influencers are on board, brands need to further their targeting. 

Before starting on your app design, ask yourself these important questions – Do you wish to create an app which provides an optimum..

Ahead of the festive season, Google is introducing a number of new Adwords features to make travel planning and mobile shopping easier.

Many brands today are using Facebook to post their advertisements and ensure that the content is reaching their target audience. 

Consumers are exerting their influence on brand equity like never before, adding greater responsibility on brand managers to elevate the company’s brand image and out-do its competitors. 

According to Google, AdWords is more effective than ever and driving massive economic activity. Last month, Google announced a list of major updates and new products for Google AdWords.

Digital revolution has given birth to the online form of word-of-mouth marketing i.e. Influencer Marketing.

The results of PPC campaign for online retailers can be lucrative; especially at a time when e-commerce is booming in India.

Social media has become an integral part of marketing and building brand image.