Digital Musings

The way people search information online is changing gradually. People are using voice search on their tablets, laptops, smartphones or voice assistants to look up information of the internet.

There comes a times when after working on search engine optimisation (seo) for months, you wonder whether you should continue with it even after achieving good rankings for the desired keywords and good rankings.

A website intended for multiple countries and/or languages can pose significant challenges. It can create a ripple effect in the sense that a mistake in the original site will be replicated in all the duplicate sites.

How much traffic will I get after 6 months of SEO? If you are working for an SEO agency you must be familiar with this question. 

The spending of online advertising is expected to grow from USD $266 billion in 2018 to nearly USD $376 billion in 2021, as per a report by eMarketer. 

I am sure everyone of us, while searching on the Google must have noticed sometimes a descriptive box answering your query at the top of all the search results. 

The data-driven attribution (DDA) model in analytics uses algorithms to find and analyze statistically significant data from multiple data sources. 

Link building is the process of earning links on other websites. Natural earned links directly improves the relevancy and authority of a website and largely impacts where it ranks in search engines. 

I realise we have all always wanted to know how visitors actually interact on our website through different devices.

For close to a year, we have been hearing a lot about mobile-first indexing, and how Google is making the imminent transition to reflect user behaviour trends & to make the web mobile-friendly. 

Cross domain tracking enables Google Analytics to view different sessions on related sites as a single session. Such kind of tracking is also known as site linking.

Brands and marketers invest heavily in creating good content as it fuels all marketing initiatives. It is often said that eventually everything comes back into style.