Rakesh Phulara talks about Web Analytics
Achieving Accurate Analytics Data: Filtering Out Internal Traffic in Google Analytics
May 24, 2023
Google Analytics is a powerful tool for digital marketers to track website traffic and user behaviour and gather insights to improve website performance. However, it is crucial to filter out internal traffic from the website's data to achieve accurate analytics data. Internal traffic refers to website visits from people who are part of the organisation, such as employees, contractors, and other stakeholders, which can skew website data and make it harder to analyse