Strategy, platforms, and AI, run as one connected team.


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In September, Google AI Overviews moved onto brand-name searches at speed. DemandSphere’s daily tracking shows an AI Overview on 26% of tracked branded keywords on 1 September and on 90% by 27 September. The sea.....
An article that once required hours of research, drafting and editing can now be produced in minutes. A campaign can generate dozens of variations. A marketing team can turn one idea into articles, emails, social post.....
Almost every marketing team now has AI somewhere in its stack. Fewer of them have anything to show for it. That gap, between adoption and actual results, is where most of the AI conversation in marketing needs to move.....