Tales from the digital world on marketing, technology and life


How should you respond to Google My Business Reviews

A recent study has found that 90% of the consumers believe that online reviews have had a tremendous impact on their buying decisions.
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Google has recently announced that starting July this year, Chrome will be marking HTTP sites as not secure

Google has recently announced that starting July this year, Chrome will be marking HTTP sites as not secure. This move will make them be in line with Firefox which implemented the same in 2017. This also means that 71% of all the web users using any browser will be greeted with a warning message as they try to access any HTTP site.
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How can SEO leverage Quora Power?

If there is an online social network with over 100 million users asking questions that they know will be answered back, do you think it’d be a good source to generate website traffic?
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5 Benefits of Twitter’s Character Changes for your Brands

Twitter has made a big move by announcing its new 280 characters’ limit on tweets. The limit not only affects quoted posts and polls, but normal posts as well. This has opened up a new horizon for social media marketing for brands, but at the same time it has received its fair share of criticism.
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How to Optimise your website for Voice Search

The way people search information online is changing gradually. People are using voice search on their tablets, laptops, smartphones or voice assistants to look up information of the internet. For instance, Siri is the best when it comes to Apple devices, and Google voice search is popular for Android devices.
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SEO is POWER: Online and Offline Sales

There comes a times when after working on search engine optimisation (seo) for months, you wonder whether you should continue with it even after achieving good rankings for the desired keywords and good rankings.
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Multilingual or Multiregional: Do Not Mix with International Targeting

A website intended for multiple countries and/or languages can pose significant challenges. It can create a ripple effect in the sense that a mistake in the original site will be replicated in all the duplicate sites. Therefore, it is recommended that the original site is thoroughly tested and so is the infrastructure that will be used to handle those sites. Moreover, multilingual or multiregional sites are completely different and should not be confused with international targeting.
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Organic Traffic Prediction: How much traffic will I get after 6 months of SEO?

How much traffic will I get after 6 months of SEO? If you are working for an SEO agency you must be familiar with this question. We are often asked this question by our new or an existing client. Clients want to know in the starting itself how much traffic they’ll be getting on their website after 3-6 months of SEO. So, what numbers to propose to a client, how much percentage of increase should you propose? How to do that calculation. This is a mind boggling question, but if you have data handy you can do it.
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Apr 03, 2018 | Web Analytics | Saurabh Kumar

Fix Duplicate E-commerce Transactions in Google Analytics

Although Google Analytics is an amazing service that helps in tracking e-commerce, many times it counts a transaction more than once. These duplicate transactions are caused because there is the possibility of logging the same transaction more than once. Such issues are to be addressed manually because Google Analytics doesn’t try to fix this error but considers that transaction more than once. This error could lead to many problems such as seeing excessive number of transactions. It can also have an impact on e-commerce conversion rate, sales quantity, and revenue totals. In addition, it will show a higher average order value than it is in reality. All the issues will then lead to questioning the credibility of data, and with incorrect data, the probability of making bad decisions increases massively.
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Optimising Your Content for Featured Snippets

I am sure everyone of us, while searching on the Google must have noticed sometimes a descriptive box answering your query at the top of all the search results. This highlighted content appearing as the top google search result is a featured snippet. This always appears above the organic search results and just below the sponsored/ paid results in SERPs. This article unfolds the featured snippets mysteries for SEO nerds who are striving hard to generate organic traffic and busy with their rigorous strategies to build it with this showcase content.
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