Tales from the digital world on marketing, technology and life


Your Local SEO Guide

It is time for you to delve your business Local SEO to dwell online in 2018. I am a local SEO fan and would like you to swing to the top in your business area. Hang on tight, here is your LOCAL SEO guide help you soar in SERP.
Read the post


Google My Business GMB Listing Guide For 2018

Google Places was renamed as Google My Business in June 2014. It is a product of Google that let us create and manage free business listings in Google Maps so that people can see our business when doing a local search. Google My Business well known as GMB.
Read the post


Schema Markup Best Practices – Json-LD Vs Microdata

Schema is a standardised mark-up for a webpage content that is well recognized by search engines for helping website improve its online visibility. Its use makes complex data structured and presentable.
Read the post

Aug 22, 2017 | Web Analytics | Saurabh Kumar

Migrating Web Analytics Tags to a Tag Manager

Migrating a web analytics tag manager can be as daunting as a new tag implementation on the entire site. On large sites, implementing a tag manager like GTM may impose serious challenges, if not implemented correctly. However, migrating to a tag manager is well worth the ride.
Read the post

Jul 28, 2017 | Web Analytics | Saurabh Kumar

Google Analytics Premium - Should you upgrade?

Premium Google Analytics account offers 360-degree of data shielding with concentrated data analytics solutions and will help you take key business decisions with better data. In this post, I will try to provide you insights about Google Analytics and its premium version.
Read the post


Old is Gold, with SEO

The SEO team was usually seated next to IT, sometimes in a cubicle all by themselves. No one knew what exactly they did, not even their friends in IT. The SEO team would be overheard talking about Serps and crawling, ranks and metas, headers and footers, links and trackbacks. It was rumoured that they ensured high ranks high on Google by making regular ritualistic tributes at Google’s altar. Marketing folks would wonder whether to ignore them or report them to the authorities.
Read the post


Future Trends in SEO (2017)

Envigo recently conducted its first survey on Future Trends of SEO where we asked SEO professionals, digital marketers, marketing professionals, and organizations to answer 11 questions about the future trends in SEO. The questions ranged from the objectives of an SEO project and the impact of new trends on SEO, to factors of SEO that are expected to change over time. The goal of this survey was to help us gain a better understanding of the changes and new trends in the local search marketing industry, and what the outlook is for SEO in 2017 and beyond.
Read the post

Mar 24, 2017 | Online Marketing | Graham Jonesexpert

How to target your customers based on the phone they choose

Your phone says a lot about you; perhaps more than you might realise. A new study of mobile phone users has clearly demonstrated that there is a link between personality and the choice of phone.
Read the post

Mar 20, 2017 | Online Marketing | Alok Singh

Google AdWords Campaign Setting and Optimization in 19 Steps

Setting up a campaign & going live on Google is easy but it requires a very detailed and precise strategy to set up an effective campaign so that we reach the targeted audience on the GO The important things to note when setting up a campaign are below:
Read the post


How to Market Your Brand on Instagram

Instagram’s trajectory since its inception has been exponential. Started in October 2010, by just December of the same year the app had a million registered users. While the photo sharing app was launched solely as an iOS app, it made the jump to Android after 2 years. The number of users by this time had hit 40 million. But how does Instagram’s growth affect brands and their marketing?
Read the post