May 20, 2015
Quick quiz: What’s common between Rihanna releasing her song in March, Victoria Secrets demonstrating their range of swim wears & Michael Kors latest product launch.
Online marketing is a set mechanism to promote products and services through internet. Online marketing includes a kaleidoscope of marketing elements than traditional business marketing due to the practice of leveraging web-based channels for the dispersal of messages about a company’s brand, products, or services to its prospective customers.
May 12, 2015
How do people shop online? Are their online buying habits similar to how they shop from physical stores in the market?
Apr 27, 2015
Off late, there’s been lot of noise about influencer marketing on digital media, but what is it exactly?
Feb 06, 2014
The previous edition of Insta-Business gave you a broad idea of what exactly is ‘Instagram’ and its potential in terms of brand positioning and reach.
Jan 03, 2014
For a lot of us, it’s hard to believe that 2013 is over. Social media saw significant changes in 2013 – Twitter went public....
Dec 18, 2013
Are you new to Instagram or think it is only for pretties who want to make their selfies look like a million bucks? Think again.
Dec 13, 2013
Described as the SMS of the internet world today, Twitter – a micro-blogging service was created and launched in 2006 by Jack Dorsey, Evan Williams, Biz Stone and Noah Glass.
Nov 20, 2013
Mark Zuckerburg, Facebook’s proud CEO, can be regarded as the real ‘media mogul’ in the social media industry today.