hertz - A global car rental provider with presence in 100+ countries; for its Australian website
Constant competitor activity had led to an overall erosion of search engine ranks. The challenge was to win ranks aggressively on high volume keywords. The KPI’s was revenue generated from un-attributable traffic (non-brand organic, non-paid referrals) and the Keyword Visibility index
The comprehensive lack of the website’s presence from various high volume keywords had led to a gradual erosion of brand recognition. envigo’s solution centred on two pronged approach:
A sustainable and high quality, research backed local business contact program was initiated. This increased awareness, while generating high quality local citations and links for the client website. The number of unique non-keywords generating organic traffic increased by 1450%
The increase in organic traffic for the first two years has been 250% and 145% respectively.. The increase in un-attributable revenue for the first two years has been 325% and 172% respectively.
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