Jan 11, 2019
PPC Campaign is one of the successful methods to generate profit on online promotion. It offers a lot of opportunities to small scale business firm...
May 18, 2016
by luv Arora
The results of the PPC campaign for online retailers can be lucrative; especially at a time when e-commerce is booming in India. According to recent data by Statistica, the number of digital buyers in India is expected to reach 41 million by the end of 2016, representing 27 percent of the total number of internet users in the country. There’s a huge battle going on the internet to attract customers. So how do you attract visitors to your ads in this hustle?
Here are some simple tweaks to improve your existing PPC strategies and get remarkable results.
As the eCommerce market is growing, more advertisers are bidding on your top-performing keywords to compete on PPC rankings. This will lead to increased CPC. Pausing the poorly performing keywords could stop the damage. You can then utilise the same budget on your top-performing keywords.
To make sure you are not overpaying for a conversion, begin with a benchmark of the amount you are willing to pay for a conversion. The keywords and placements that are driving huge amount of clicks, however surpassing your benchmark cost per acquisition are not worth working on.
Get to know the secrets of your competitors’ paid activity and compete with them by bidding on the same keywords and placements. You can use competitor analysis tools like SEMRush and MixRank to gain access to your competitors’ top-performing keywords and placements.
Displaying an estimate price of the product in your ad copy can significantly increase qualified clicks i.e only those people who are willing to pay that price will click your ad. We manage PPC campaigns for BIBA and we follow this strategy while writing ad copies.
Imagine if you come across only those who know exactly what type of product they are looking for(brand, model number, etc.), and are ready to purchase. A quick and easy strategy for expanding your campaigns to reach these types of customers is to bid on the model number of the products you are selling. When someone searches for the model number of a product, this indicates that they have already finished the research stage of their purchasing process, and are likely to be at the buying stage.
Your ad copy must be aligned with the right landing page. Consider the above example, if someone is searching for a Lenovo Yoga 900 laptop, and you are sending them to your overall Lenovo laptop category, you could be losing out your visitors who are too lazy to search for Lenovo Yoga 900 on your site.
Suggested Read: ReMarketing List for Search Ads
The aforementioned are some of the optimisation techniques suggested by our SEM team that you can start implementing in your campaigns right now! And of course, let me know in comments if you have more optimisation techniques to achieve positive results for PPC campaigns.
Nov 21, 2018
There are many instances where users put the keywords on hold because they do not receive click or impression volume.