Creating Impactful Content for Search Engines: A Guide to SEO-led Content Writing

  • Feb 10, 2023

  • by Narender Kumar

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Creating Impactful Content for Search Engines: A Guide to SEO-led Content Writing

SEO content writing creates user-friendly, high-quality content that adheres to SEO best practices.

It may also be used for SEO. For example, you may construct a landing or product page with compelling content. And optimise it to rank well in organic search results.

The following five SEO content writing principles apply to conventional copywriting and content authoring.

5 Guidelines for Effective SEO Content Writing

1. Determine Your Keywords

Keywords are words or phrases that individuals type into search engines to locate information or items. And identifying the correct keywords will assist you in creating content that ranks highly on Google and attracts organic (search engine) traffic to your website.

2. Establish Linkable Assets

A linkable asset is a piece of content that organically attracts backlinks. (High-quality backlinks are advantageous to SEO.) Original research, case studies, and detailed guidelines are examples of linkable content.

However, choosing the appropriate content type for a linkable asset may be challenging.

3. Optimise Header Tags, Title Tags, and Meta Descriptions

A page's title tag and meta description are seen first when viewing SERPs. Therefore, optimising these on-page SEO factors may increase your organic click-through rate (CTR) and user experience.

Google may modify the title or meta description of your SERP listing based on the user's search query.

Here are some recommended practices for your title tags, meta descriptions, and headers:

  • Ensure every page has a unique title tag that contains the target keyword.
  • Limit title tags to 55 to 60 characters in length. (Google will trim lengthier phrases)
  • To meet search intent, precisely describe the content. Unsatisfactory content will cause users to leave a website.
  • Include the page's goal keyword at all times. Meta descriptions do not directly influence rankings but may affect a user's click choice.
  • Include call-to-action (CTA) buttons to encourage users to click.
  • Keep meta descriptions around 120 characters. (After this point, Google removes them from mobile)
  • Each page's meta description should be unique and accurately represent the page.
  • Write descriptive H1 tags. They assist search engines (and people) in understanding the content of your website.
  • Ensure every significant page has a distinct H1 tag.
  • Use headings to build structure and hierarchy; how to optimise headings.
  • It is crucial to optimise. However, error-checking your site periodically is also essential.
  • Correct any flaws and maintain the efficacy of your SEO content writing.

4. Incorporate visual content

Including visual components may improve a reader's time on the page and encourage social media sharing.

Constantly follow recommended practices for image SEO.

Using descriptive filenames for your photos, image compression to minimise their file size, the addition of structured image data, and the optimisation of image alt text are recommended.

5. Incorporate CTAs

This may increase your copy's conversion rate from a content writing standpoint and the content's return on investment (ROI).

This also increases your page visits, reduces bounce rates, and gives search engines favourable engagement signals.

Because readers may not read the entire page, you should strategically include calls to action throughout your content. However, have them intentionally so that your website does not seem spammy. For instance, if you highlight a specific product, you may include a CTA so that the reader can learn more.


The most effective SEO content writing is adhering to a set procedure and producing the highest-quality content possible. Everyone can improve their SEO content writing with practice. Remember to manage your content over time to prevent it from becoming obsolete!

Would you like to work with us? Get in touch.

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Narender Kumar
  • Narender Kumar
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