Jan 01, 2016
The year 2015 was all about a digital-first mindset. It changed the way the digital industry was perceived.
Content marketing aspires to entice prospects and convert them into clientele by sharing valuable content. It helps organizations create viable brand loyalty, administer valuable information to clients, and creates an eagerness to invest in products from the company in the future. This form of marketing does not involve direct sales, it only seeks to build a rapport with its audience.
Nov 22, 2015
With more than 60 hours of video content uploaded on YouTube every single minute, it is certain how YouTube, as a traffic source has limitless potential.
Nov 02, 2015
Why are you analysing your content?
Before going deep into measuring, you should ask yourself: what do you want to achieve from your efforts in content marketing?