Mar 26, 2018
The data-driven attribution (DDA) model in analytics uses algorithms to find and analyze statistically significant data from multiple data sources.
A marketing enthusiast with a fascination for technology, an interest in tinkering with data and systems, and 4+ years of experience at ebookers, Saurabh Kumar co-founded Envigo, a digital marketing agency, in the year 2007. His passion for Digital Marketing led him to launch a data-driven digital marketing solutions agency.
Mar 08, 2018
Cross domain tracking enables Google Analytics to view different sessions on related sites as a single session. Such kind of tracking is also known as site linking.
Oct 04, 2017
Schema is a standardised mark-up for a webpage content that is well recognized by search engines for helping website improve its online visibility.