Artificial intelligence
Your brand search results now carry an AI answer. Who is writing it?
In September, Google AI Overviews moved onto brand-name searches at speed. DemandSphere’s daily tracking shows an AI Overview on 26% of tracked branded keywords on 1 September and on 90% by 27 September. The sea.....
AI for Efficiency Was Easy to Justify. AI for Effectiveness Is a Harder and More Important Problem.
90% of organisations increased their AI marketing investment over the past two years. 12% can prove it worked. That single finding from Comviva’s Global CMO Survey, published in June 2026, describes the defining.....
Before AI Can Do Anything Useful, Someone Has to Decide What Useful Means
The deployment decisions are moving faster than the purpose conversations. In most organisations right now, AI tools are live, budgets are committed, and teams are actively using outputs. Few have written down what th.....
Why Precision Beats Speed in AI-Driven Organisations
88% of organisations now use AI in at least one business function. Fewer than 6% generate meaningful financial impact from it. That gap has a name. It is a thinking problem. Fast Is Not the Problem. Undirected Is. Pic.....