Website Strategy

The Contact Page Is More Important Than You Think

Think about what has to happen before a visitor reaches a contact page. They found the organisation through some combination of search, social, referral, or word of mouth. They formed a view of whether it was worth in.....

The Homepage Is Doing Too Many Jobs

At some point in the last few years, a meeting happened in your organisation where someone said “the homepage should also speak to X.” That request was reasonable. The person making it had a real audience .....