Web analytics
Web analytics7 min read
Every Dashboard Eventually Lies
Not through falsification. Nobody changes a number. The lie is more systematic and considerably harder to address because it does not require intent. It requires only that the people presenting the data are the same p.....
Online marketing9 min read
Most Marketing Dashboards Are Measuring Activity, Not Causality
Your dashboard is full of green arrows. Sessions up. CTR up. MQL volume up. Engagement up. Open rates up. And your CEO is asking why revenue is flat. This is not a bad quarter. It is a measurement architecture .....