Jan 11, 2019
PPC Campaign is one of the successful methods to generate profit on online promotion. It offers a lot of opportunities to small scale business firm...
Nov 21, 2018
by Saurabh Kumar
There are many instances where users put the keywords on hold because they do not receive click or impression volume. Although pausing is a quick solution, it should be kept as a last option. Apart from pausing, there are other options like diagnosing a keyword, analysing why volume is not generated, and why is a keyword overlooked yet impression is shared by informative metric.
In simple terms, it is the total number of impressions received by an individual which is divided by an estimated quantity of impressions the individual was able to fetch. It depends on how eligible a running ad is. It depends on approval status, targeting settings, and quality scores.
Impression share is more than just numbers and quantities. There are different attributes that will aid in getting a deeper analysis of impression share. Listed below are several breakdowns you can follow:
The reason is, if you use Impression share you can figure out why a keyword is not performing. Indications on Impression share will give you an analysis of keyword failure. The pointers mentioned above will help you identify whether bidding or a budget-related issue is the reason behind your keywords’ poor performance.
You can improve Google Ads Impression Share by using these additional strategies-
Impression share acts as a tool to help you work better on low-performing keywords. Also, you will have more options to improve your keyword instead of simply pausing it. You can consider increasing bids or regular budget, enhancing the all-round quality of ad words and keywords or applying relevant keywords before pausing keywords for a certain duration. If you have additional questions, reach out to Customer desk.