Santosh Singh is a digital marketing leader with over 25 years of experience helping brands across the UK, Europe, the US, and India turn online visibility into measurable business growth. His work focuses on building high-performance digital strategies that connect organic growth, paid media, and u... Read more
Last updated on17 Apr 2026
The Conversion Rate Optimisation Industry Sold You the Wrong Problem
Most organisations that have run CRO programmes will recognise this pattern. The agency presents a roadmap of tests. The first few produce wins. Button colours change, CTAs are repositioned, form fields are reduced. T.....
Paid Search Is a Tax on Weak Brands. Most Organisations Are Paying More of It Every Year
Nearly 87% of industries saw year-over-year CPC increases in 2025, with the cross-industry Google Ads average reaching $5.26 per click. The most competitive B2B categories now approach $8 to $9 per click. Every market.....
Your Company Page Is Reaching 1.6% of Your Followers. That Number Will Not Recover.
Richard van der Blom’s Algorithm InSights 2025 report, analysing 1.8 million posts across 58,000 profiles and 31,000 company pages, found that company page posts now reach roughly 1.6% of their followers. Organi.....
AI Has Made Content Cheap. It Has Made Credibility Expensive.
AI Has Made Content Cheap. It Has Made Credibility Expensive. By November 2024, the volume of AI-generated articles on the web had surpassed the volume of human-written ones. According to a study by Graphite.io examin.....
Buying Decisions Are Not Made Where You Think
The Market You Think You Are Competing In Is Probably Not the Market Buying Decisions Are Made In Most organisations could not tell you exactly when or how they decided which market they compete in. It happened increm.....
The Funnel Is a Lie. Buyer Behaviour Has Always Been Non-Linear.
The marketing funnel is 128 years old. It was designed in 1898 for door-to-door salespeople, in a world where the fastest car reached 39 mph and the telephone was still a luxury. We have been running digital marketing.....