Santosh Singh is a digital marketing leader with over 25 years of experience helping brands across the UK, Europe, the US, and India turn online visibility into measurable business growth. His work focuses on building high-performance digital strategies that connect organic growth, paid media, and u... Read more
Last updated on17 Apr 2026
AI Has Made Content Cheap. It Has Made Credibility Expensive.
AI Has Made Content Cheap. It Has Made Credibility Expensive. By November 2024, the volume of AI-generated articles on the web had surpassed the volume of human-written ones. According to a study by Graphite.io examin.....
Buying Decisions Are Not Made Where You Think
The Market You Think You Are Competing In Is Probably Not the Market Buying Decisions Are Made In Most organisations could not tell you exactly when or how they decided which market they compete in. It happened increm.....
The Funnel Is a Lie. Buyer Behaviour Has Always Been Non-Linear.
The marketing funnel is 128 years old. It was designed in 1898 for door-to-door salespeople, in a world where the fastest car reached 39 mph and the telephone was still a luxury. We have been running digital marketing.....