SEO Analyst

Posted on 19 Jun 2018 | Position 1 | Gurugram (India)

Key Responsibilities:
  • Analyze website performance through analytical tools available.
  • Quality SEO audit of new SEO project for coding/ structure/ performance/ search related improvements.
  • Best industry practices to be aligned in the SEO strategy.
  • Keyword level analysis on a weekly basis.
  • Identification of submission platforms that can garner page rank support
  • Structural improvements/ content updates of the website.
  • Bug fixing/ functional errors/ aesthetic improvements to the website.
  • Ensure websites are filled with optimal keywords- balanced between unoptimized and keyword stuffing.
  • On page optimization such as H1-H2- H3 tags, Image Alt Tags, Meta data page descriptions in line with keyword strategy.
  • Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.
  • Compile and SEO performance reports in designated format while improving the format over time to ensure better clarity and new perspective from the data available.
  • Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.
  • Expertise in Google webmaster, Google Analytics & Omniture
  • Stay abreast of updates in algorithms, the competitive landscape and provide industry data and trends to marketing management.
  • Must have knowledge in below tools:
    • Moz Explorer
    • Majestic SEO
    • Ahrefs
    • AWR
Desired Skills:
  • Minimum 1 year of experience in Link Building Field and back end operations
  • Any Graduates from marketing, Journalism & information technology department.
  • Minimum graduate in any field
  • Must have accuracy in work

 

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