Glossary

an alphabetical list of words relating to a specific subject, text, or dialect.

JavaScript codes that programmatically control your AdWords account. Scripts can be used to automate the routine task, make changes in the campaigns/ad groups/ad copies, and make changes in the bids and more. Scripts can also be used to interact with...

Google has partnered with other search engine to show ppc text ads for example aol, ask etc. On search partner’s sites, your ads can appear on search results pages, on site directory pages, or on other pages related to a person's search.

The AdWords report that shows what search terms have triggered your ads. Identify new search terms with high potential, and add them to your keyword list. Identify search terms that aren't as relevant to your business, and add them as negative keywor...

Also known as a search query, this is the actual word or phrase a person typed into Google for your ad to appear.

A search engine results page (SERP) is the page displayed by a search engine when you ask it for some information.  

An SERP usually contains:  

• the search query (user search string) contained within a query box &n 

organic results (rich s...

When a user visits your website and interacts with it by viewing pages, button clicks, video playing etc., all these interactions will count as a session in a given time frame. The default period for one session is 30 minutes; this means that a Googl...

A common budget that can be shared among different campaigns. When a shared budget is in use, AdWords automatically adjust budget across different campaigns to help advertiser improve their return-on-investment.

A place within your AdWords account that houses collective ads, bid strategies, negative keyword lists, audiences, and budgets and more.

The ecommerce ads that you use to showcase image ads on Google for physical products. Ad format uses the data attributes from the product information you submit in your Merchant Center data feed.

Similar audience are the users have similar browsing and search behavior as those already on your remarketing list.