Glossary

an alphabetical list of words relating to a specific subject, text, or dialect.

A 301 redirect is a server response issued by web servers, when it is asked for a particular URL which has been shifted to a new location permanently.

This is what happens:  

Browser to server: Send me page1

Server to browser: 301, page2

...

A 302 redirect is a server response issued by web servers, when it is asked for a particular URL which has been shifted to a new location temporarily.

This is what happens:  

Browser to server: Send me page1

Server to browser: 302, page2

...

Visits generated by visitors clicking on links websites other than search engines (organic or paid traffic), bookmarks (direct traffic) or known social media sites (social media traffic) are called Referral visits. For example - If website A has a li...

Is a feature that allows you to reach people who have previously been on your site or used your mobile App. You can show specific ads to them.

Return on advertising spend, (ROAS), is a marketing metric that measures the efficacy of a digital advertising campaign ROAS helps online businesses evaluate which methods are working and how they can improve future advertising efforts.

A text file placed in the root directory of your site to share important directions with search engine crawlers. If available, it is the first page read by a search engine while visiting a site.

Use it to indicate parts of your site you don’t want...

Return On Investment(ROI) is a performance measure used to evaluate the efficiency of an investment. ROI measures the efficiency relative to the investment’s cost. To calculate ROI, the benefit (or return) of an investment is divided by the cost of t...

A rich site summary or ‘really simple syndication’ uses a specific format to pull information from blog entries, news headlines, audio, and video and deliver these to a predetermined location on a web page.