Glossary

an alphabetical list of words relating to a specific subject, text, or dialect.

This is a search term that you do not want your ads to show for. For example, when you add "compare" as a negative keyword to your campaign or ad group, you tell AdWords not to show your ad for any search containing the term "compare." On the Display...

Newsjacking is a way of associating a brand with a current event in order to gain media attention and amplify the brand's reach.

The No follow attribute tag is a way to tell search engines not to follow the link to other pages. In terms of link juice, with a no-follow tag, the link juice gained by the URL mentioned in the link is zero. The no-follow attribute can appear as a m...

The HTTP 404 Not Found Error means that the webpage you were looking to reach could not be found on the server. It could be because of the following reasons: A mis-typed URL, a URL which no longer exists or a URL which has now been renamed at the ser...

A video ad status when a headline, description, or video has been disapproved by Google because of violation of its ad serving policy.

The status of any video ad that is pending review. you will see this immediately after a video ad is created under the “status” column in the ads tab.