Glossary

an alphabetical list of words relating to a specific subject, text, or dialect.

Allows you to group certain campaigns, ad groups, ads, or keywords together to track collective performance.

A landing page is a single web page that appears in response to a query search on various search engines. This page serves as the entry point, for a website, from search engine optimised search results. Channels can be organic/referral for this landi...

A communication received to a business from a prospective customer. Usually the person who calls or submits a form on a marketing landing page.

A campaign status that lets you know that the campaign budget is lower than the recommended daily budget.

Any content which is created in an attempt to get other websites to link to it, and is somewhat successful in doing so, can be called Link bait.  

Link bait is a powerful SEO tool that helps gain natural links to your website. It is powerful form ...

Link Juice is a colloquial theoretical construct which is used to explain the gain in the probability of being ranked in search results by a page from a link to that page.  A link is interpreted as a vote or recommendation towards the page site and i...

A local business listing is an online profile that contains your business (NAP) Name, address and phone number, also reviews and other details (photos, video, profile, categories, labels, tags). There are thousands of websites and directories on whic...

Local SEO is an optimization process to market your business online for the local results in search engine. It is focused on providing results that are relevant to a user based on his current location.

In Local SEO, there are variety of techniques...

An addition to your ad that shows your business' address. This is essential for businesses trying to drive in-store traffic.

A status for certain keywords alerting you that the keyword or keywords you selected are not searched very often.