an alphabetical list of words relating to a specific subject, text, or dialect.

This is when an ad is loaded on a page. It doesn't mean that a person has to see it since it could be below the fold.

This report is determined by the amount of impressions you’ve received divided the total amount of impressions available for the keywords you’re bidding on.

In market audience targeting shows your ad to users whose search and browse for a certain product or service actively.

An inbound link is a hyperlink to a webpage from anywhere on the internet other than that webpage. An inbound link could be an internal link (that originates from other webpages on the same domain) or external (those from other domains).  

An inbo...

Indexed pages are pages that have been visited by search engine bots and have been stored in their index. Indexed pages will show in search results and can drive organic traffic to your site. You can type ‘te: Google to see a...

Interest targeting matches your ads to users who visits sites of the same topic. Advertiser can show their ads to specific audiences according to their interests, whether they're movie, car, or are interested in purchasing a home.

This are the clicks Google has determined as fraudulent clicks due to the same IP address or other factors that are clicking your ads.

An id number for every computer or device connected to the internet. you can exclude certain IP addresses from seeing your ads like your co-workers, family, and friends.