an alphabetical list of words relating to a specific subject, text, or dialect.

This is the currency amount you're willing to max spend per day from your clicks. Note that it can go above 20% but will never average out more over the month of an average of 30.4 days.

Demographic targets for a user’s gender, age range, and parental status. Advertisers can either exclude or create custom bid adjustments for users based off these demographics.

This is the url a visitor will be taken to after they click your ad. Google have now replaced Destination URL with Final URL.

Digital marketing refers to the marketing of products and services on the internet. This involves various online platforms, techniques and technologies.

Visits generated by visitors who type in your website’s URL or click on a previously bookmarked URL are called Direct visits. Direct visits are measured inside Google analytics under Medium=(direct). Direct visits are also a cherished source of traff...

The status your ad receives if it violates one of Google's policies. If the ad has been disapproved it will not run. You have to fix the issue and the ad will automatically be submitted to Google for review.

Google’s link disavowal tool allows webmasters to tell Google bot that they don’t want certain links from external sites to be considered. This is an advanced feature and should only be used with caution. If used incorrectly, this feature can potenti...

These are image ads that are either static or animated and are created for the display network. These are also known as banner ads.

The display url is the url that search engine users see in a ppc ad, it give people an idea of where they'll arrive after they click an ad.

Domain age measures the time from when the domain of a website has been registered. There are various online tools that can be used to find out domain age. An older and active website domain is more credible to both website visitors and search engine...