Glossary

an alphabetical list of words relating to a specific subject, text, or dialect.

Data that is stored temporarily on your computer by your internet browser as you visit different websites.

In call only campaign calling your business the only action your customers can take when clicking on your ad.

A word or phrase to promote an immediate response from your customers. “Call now!”, “shop today”, and “subscribe” are all example of calls to action.

The ability to track how many calls your business received as a result of your AdWords campaigns. You need to enable a Google forwarding phone number in order to effectively leverage call tracking.

Campaigns are set of ad groups (ads, keywords, and bids) that share a budget, targeting & settings. Campaigns may have different set of objectives attached to themselves.

Your campaign type is the channel where the ad will be showed. Below are the following campaign type available in Adwords

  • Search Network with Display Select
  • Search Network Only
  • Display Network Only
  • Shopping
  • Video
  • Universal App Campaig...

An HTML tag used to make the preferred version of a page explicit. This is useful when there are multiple versions of a page (HTTPS and HTTP, with a trailing / or without, or page copies created because of URL parameters.

Canonical Tag:

This is an AdWords report that lets you see list of all activities happened in your account and at what time and which user (email id) have made those activities.

This happens when a person clicks on your ads, like the headline of the ad or clicks on the ad extensions (sitelinks, phone no.)

Content appearing with provocative and overzealous titles, with the intention of attracting the user’s attention.