Glossary

an alphabetical list of words relating to a specific subject, text, or dialect.

The alert show to your keyword when the bid is not high enough to get your ad on the first page of the SERP.

In the digital world, this is also known as “below the scroll”. it refer to the ads that are only seen after user scroll down the page.

A certain percentage increase or decrease on your bids across keywords, locations, devices, ad schedules, and more.

You can change bid percentages depending on certain specifics like time, location, and device. You can for example bid up 100% on mobile devices or decrease bids 50% in the city of Delhi.

Bid strategy is basically how advertiser set the bid type to pay for viewer interaction with his ads.

Also referred to as a robot, crawler, or spider, bots are automated software that runs repetitive tasks on webpages.

is a percentage that represents the portion of visits which end on the landing page of the website. It means that the visitor has only viewed the one page, without navigating anywhere else on the website.

A bounce rate of more than 40% is treated ...

Breadcrumbs can be a great way to help users identify where a particular page is located within the overall structure of the website. .

Types of Breadcrumbs:

Generally, there are three types of breadcrumbs (Location-based breadcrumbs, Path-base...

A broken link is a link on a website that is not available due to the following reasons:

1) Incorrect URL entered by users

2) The page has been removed

Personas are fictional representations of your ideal customers. They are based on real data about customer demographics and online behaviour, along with educated speculations about their personal histories, motivations, and concerns.