an alphabetical list of words relating to a specific subject, text, or dialect.

Assist Click & Impression Report

This report shows the number of clicks and impressions that helped reach the last click, which finally leads to a conversion. Assisted Click & Assisted Impression takes place prior to the last click/impression before a conversion. For example, if a customer clicks on an ad for the keyword "buy mobile online" before clicking on an ad for the keyword "buy mobile under 10000" leading to a conversion, the keyword "buy mobile online" assisted the conversion, so the ad panel will show 1 assisted conversion against the keyword "buy mobile online".