Glossary

an alphabetical list of words relating to a specific subject, text, or dialect.

Ad delivery (Standard)

  • It is the default setting for all campaigns and optimizes your budget by spending it for the duration of the day. It tries to show your ads throughout the entire day to ensure that you don't spend your entire budget in the morning and make your ads to stop showing for the rest of the day.
  • How it works: The standard delivery method aims to uniformly spend your budget over the entire day (12 a.m. – 11:59 p.m.) in order not to spend the budget in the beginning of the day.
  • Why use it: Recommended for new advertisers, this delivery method is helpful if you want to reach customers equally for the duration of the day. If you have a low budget, this method enables you to avoid spending your whole budget early in the day.
  • What to expect: Since your ad delivery occurs throughout the day, you might not see your ad seem each time you search for it, particularly if your campaign is limited by budget.