Glossary

an alphabetical list of words relating to a specific subject, text, or dialect.

  • The procedure that occurs with each Google search to choose which ads will show up for that particular search and in which arrangement those ads will appear on the page (Or whether or not any ads will show at all).
  • Each time an AdWords ad is qua...
  • A campaign's ad delivery method chooses how rapidly your ads are appeared and to what extent your budget keeps going during a given day.
  • The ad delivery method is significant in case your campaign is constrained by budget and showing the status ...

The accelerated delivery method tries to show your ads more rapidly until your budget is over. With this option, your ads can stop showing early in the day if your budget is spent.

  • How it works: Accelerated delivery is optimized less. It spends...
  • It is the default setting for all campaigns and optimizes your budget by spending it for the duration of the day. It tries to show your ads throughout the entire day to ensure that you don't spend your entire budget in the morning and make your ad...

Ad Extension provides extra space in your ads where you can show additional information about your products and services such as location, contact number, price, and more. These extensions help to get more customers by making your ads more attractive...

An Ad Group is a part of a campaign, which contains one or more ads targeting a shared set of keywords/placements/topics/interest or remarketing list. One can create 20000 Ad Groups in a single AdWord campaign. Adding and removing ads or keywords acc...

Ad Preview and Diagnosis is a tool provided by Google AdWords to check the status of ads and how they are appearing like. One can use this to troubleshoot issues with ads and check the way they’re being displayed without getting impressions on ads by...

Ad rank determine your adposition on SERP.
Ad rank = CPC X Quality Score X Format impact(Impact that Extensions will have on your CTR)

Ad Relevancy states how relevant an ad is to the customer searches. The relevancy of an ad can be increased by adding keywords in the ad headline/description/display URL and on the landing page. The more relevant an ad is to the customer searches, th...

Ad rotation is a setting provided in a campaign that will automatically rotate ads within your ad group on the Search and Display Networks. One can choose this setting when they have two or more ad copies within an ad group. This rotates each ad and ...