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A marketing enthusiast with an interest in tinkering with data and systems. 4+ years at ebookers followed by 9 years and counting at Envigo.

Organic Traffic Prediction: How much traffic will I get after 6 months of SEO?

How much traffic will I get after 6 months of SEO? If you are working for an SEO agency you must be familiar with this question. We are often asked this question by our new or an existing client. Clients want to know in the starting itself how much traffic they’ll be getting on their website after 3-6 months of SEO. So, what numbers to propose to a client, how much percentage of increase should you propose? How to do that calculation. This is a mind boggling question, but if you have data handy you can do it.

We tried to get answers from our SEO team. We asked the same question to our SEO experts; how do they propose 6 months or 1-year traffic projection to clients and how do they calculate it?

Below are their interesting answers.

Tarun Says:

Tarun Rajput- Envigo

Most of the time clients are not interested in the activities that we’ll do to propose a traffic or to achieve a traffic target because they don’t have much idea of SEO. They are only interested in the numbers, what can they expect after 3 months and after 6 months.

So, the projection starts with a SWOT analysis

Strength:

  • If the content is present on pages
  • Keywords are present in the content
  • On-page factors are implemented
  • Website is ranking for keywords
  • Backlinks

Weakness: 

  • Content is not present
  • On-page factors are not implemented
  • Website is not ranking anywhere
  • No links

Opportunity:

  • Scope to increase the rankings
  • Scope to implement the on-page factors
  • Scope to add the content
  • Competitor GAP analysis

Threats

  • Any penalty on the website
  • Technical issues

After analyzing all the aspects, I project the traffic for the upcoming 3-6 months to my clients and a plan to achieve it. Traffic growing plans mostly involves must have/essentials and add-ons activities. We need to ensure that we keep in our plan the new tactics that Google gives the highest priority and should not be ignored. Nevertheless, to say, this will be impacted by Google upcoming updates.

Manmohan Says: 

  • First thing first, an SEO Audit of the website.
  • Understanding what audience/client wants to target.
  • Research & Analysis of competitors’ SEO keywords & Use these.
  • Creating an SEO Plan based on keyword research that includes: Mobile-friendly Website, Content optimization, Microdata Schema implementation, Advanced SEO internal deep linking, links from high DA websites.
  • Projecting ranking improvement.

We can only drive the traffic from search engines when we are ranking for keywords. Based on the ranking we can predict the traffic numbers.

Narender Says: 

Narender Aggarwal - envigo

This is how I do my calculations while giving traffic predictions to a client

I would need YOY, MOM data to make predictions. After that, I would create a plan to achieve the traffic. For example, X number of tasks should be done in the first month and X number of tasks in the second month and so on.

Vijay Laxmi Says: 

Vijay Laxmi - envigo

Traffic predictions to a client depend on the followings:

  • market trends
  • website historical traffic analysis (YOY analysis & MOM analysis)
  • website age
  • website analysis
  • ranking analysis
  • ranking scope analysis

Based on the analysis I can easily give a traffic projection to a client.

Once the analysis is done, with the help of targeted keywords search volume and rankings proposed after 6 months of SEO, we can easily give the traffic projection to a client.

Rakhi Says:

Rakhi Chaudhary - envigo

First and foremost, we look at that the technical aspects, followed by on page factors including content and off page factors mainly links. We start with a quick site analysis. 

  • Domain Age: Whether the site is new or old?
  • Target market: Is the market competitive or not?
  • Target industry
  • Type of website: product based/service based, ecommerce or static website?
  • Customers’ persona

Every Point will have cases:

Case 1:
For a new site with SEO essentials done, we assume initial 100% growth, but for an older website that is not optimized, basic SEO health check and implementation help to a greater extent. At the same time for websites that are already optimized strategy would differ. For a recently migrated website, we need to check if the site migration was done successfully, proper redirection is implemented or not, any lost pages and so on.

1. Checking Year on Year and Month on Month traffic
2. Target keywords current ranks, search volume and traffic trends
3. Specific events for traffic spike or downturn, if noticed
4. Competition for the targeted keywords
5. Competitors' analysis
6. Content analysis
7. Links to the website
8. To increase traffic, we need to see the scope of

Case 2:
Target market and industry are taken into consideration. For any market or industry, we check that localized content helps. We need to know the competition in the given industry and market.

Conclusion
After hearing from 5 of our SEO experts we can say to give a traffic projection, analyze the scopes of improvement, analyze the gap between client and competitors websites, give a ranking projection, and based on the ranking projection you can easily give the traffic projections to your client.

Envigo's projections are 95% accurate and for some of our clients, the accuracy is 100%. Just fill this form for us to project your SEO traffic.  


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