Oct 20, 2020
There are over 5 million apps available for download on the Google Play Store and iOS App Store combined. Thus, it’s not surprising that marketers...
May 20, 2015
by Divyanshu Sharma
Quick quiz: What's common between Rihanna releasing her song in March, Victoria's Secret demonstrating their range of swim wears & Michael Kors' latest product launch ? Simple! All of them used short video bytes as part of their campaign launch activities.
Sounds something that would appeal only to a particular kind of audience? Think again.
Did these go viral? Oh, definitely yes.
Few years down the line, Would you still prefer reading this article? Or rather listen/watch it on the go? With the rampant rise of online videos, this question is worth pondering over, not just for consumers, but also for marketers.
Are short videos the next big thing?
With an estimated 13 million users, Vine has demonstrated consumers' hunger for short and crisp video bytes. And with platforms like Snapchat, Vine gaining popularity among today's users, it is only a matter of time before brands start considering these platforms more seriously.
If you are still not convinced by the reach of short videos, digest this:
If you are convinced, read on.
But is it all that easy? Definitely not.
One of the major challenges of marketing with these short videos, is the minimal attention span.Consumer's attention span to online videos is very less compared to TV commercials. Whilst, few seconds are enough to deliver a powerful message, advertisers would like to have more time to send their message across.
The penetration of these mini-video platforms are significantly lower in developing markets. Contributing factors include availability of content, internet speeds and quality of phones.
So are you going to bite the bullet and divert some of your budget away from TV into Youtube , Vine and other platforms? With the current trend, you should!