Aug 31, 2018
Digital Marketing incorporates every marketing endeavour that operates either through an electronic device or internet.
Oct 26, 2012
by Alok Singh
Facebook has over 1 billion active users. The Facebook ad platform provides a way of advertising to these highly engaged users. It offers various targeting and associative options. An advertiser can select their target audience on the basis of:
Geo targeting: Users from a particular country, city and a radius around a city can be targeted
Interests, interest groups: Facebook users specify their interests on their profiles. Facebook also figures out their interests by the pages subscribed to by a Facebook user.
Membership of fan pages: If you are the admin of a Fan page, you can run ads which target only members of your Fan page or only those Facebook users who are not subscribed to your fan page.
Apart from filtering the audience, there are quite a few other things which need to be looked at to get the lowest possible cost of fan acquisition.
Each one of the factors above has an impact on the cost of a fan being created.
Recently, envigo was selected as the social media advertising partner for various social media campaigns associated with the launch of ITC Grand Chola.
The Facebook advertising services started with a high fan cost. However, over the course of the campaign, the fan cost was reduced by over 75%. envigo's social media and paid advertising teams worked in close coordination to accomplish these results. From the above mentioned steps, number 7 was used the most.
Aug 31, 2018