What is it that you want from a Successful PPC Campaign?

  • Nov 30, 2012

  • by Alok Singh

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What is it that you want from a Successful PPC Campaign?

High click-through rate, increased traffic, reduced average CPC and therefore increased ROI. These are the regular goals of any PPC campaign. At envigo, we work hard with our clients to achieve their campaign goals. For every client, the details of the prescription might be different. But the overall philosophy of change that envigo brings to any campaign is consistent. We are publishing a case study on the work which we have done for Vogue (India). Vogue.in is owned and operated by Condé Nast India. Their SEM campaign is managed by envigo. We were able to drive a significant increase in total monthly traffic (+650%) and a reduction in overall cost per click (-70%) after taking over the campaign. Please download the PPC case study.

About author

Alok Singh
  • Alok Singh

Having handled various verticals, Alok Singh was a Google Adwords & Bing Adcenter Certified Professional with more than 6 years of online advertising experience. At Envigo, Alok managed the marketing team and worked as an Online Campaign manager in the PPC team. He also handled high-profile paid search campaigns.

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