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Marketing analytics is fast emerging as the next frontier in online marketing.
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Websites sit on a potential gold mine of customer data. You can gain a lot of valuable insights into your customer by studying their behaviour on your website and on search engines. Such insights could include their behaviour on different price points, product attributes and their relative priorities, searching and filtering used by visitors and so on. Most importantly, such data can help you accurately determine the ROI from marketing activities, which enables you to spend your marketing dollars wisely. It is important to capture such data and then look at it in meaningful reports. Such reports can help determine Key Performance Indicators (KPIs) for your business, increase website conversion and in reducing the cost of customer acquisition.
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Envigo has a flexible approach. You can chose to capture data using your existing systems or use Envigo's in-house web analytics tool for this purpose. The reporting requirements are defined based on your business requirements.
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Envigo Marketing Analytics Consulting will help you with the following:
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Analytics tool selection
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Envigo will review and analyse your reporting requirements and your resources to come up with the best suited marketing analytics solution. It can include a review of all ongoing e-commerce activity to understand if marketing ROI is being correctly tracked and reported. A review of the current reporting system and a cost benefit analysis of any improvements in reporting is done to ensure that all reporting gaps are addressed as part of this exercise.
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Implementation of new reports or a new tool
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Envigo will help manage the project and implement a new set of reports, and even a new marketing analytics tool if required.
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Improve decision making
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Decision making is greatly enhanced by timely and accurate reports. Envigo will help you set up a data driven testing and decision making process, which will help you allocate your resources optimally. Such a process can be aligned completely to your business goals.
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