Search Marketing is an ever changing field. Everyone has to run very hard to stay at the same place.
We understand search marketing well, because we have been at it for a long time. We have tracked Google from when it was a term paper.
Natural search has very few definite rules available in the public domain - We work by tracking a large number of search rankings across search engines and learn from changes in rankings, which are driven by changes being done on the pages. Our SEO process is an involved and data rich process.
Paid Search is analytical and definitive. Our approach is to collect data and use it to model various scenarios. We have a very flexible ROI model - which can be used to ensure that all bid-rank changes are aligned to overall client objectives. We can optimise bids on goals based on generation of traffic, leads, user actions and transactions, or a combination of the above.
