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Search Engine Optimisation

A stable high ranking search engine position is a long term competitive advantage as it helps in reaching customers cost-effectively.   Search engine Optimisation is part science and part art. Our team is very passionate about our SEO knowhow and works hard to keep up with the latest trends in this field. Google has been an object of study since it was little more than a research paper. Our mantra for SEO is – Think about the customer, the search engines will follow. This is what Google has also been pushing for and - with the Farmer and Panda updates – has forced the online world to take notice.

The SEO service has the following components

Context definition Understanding the context of a website involves understanding its business model, competitors and market dynamics and the current website status. This involves a super set of site analysis and keyword research

Content optimisation Website content is delivered using a mix of delivery systems & HTML files, CMS, Database results, user generated content and syndicated feeds. Search engines are content hungry and it is important to ensure that relevant content is made available to a search engine. This is done by using page building tools and URL translation, which helps increase the relevancy of the website, as more and more pages of the website get indexed by the search engines.

Link Popularity
Links from other websites are crucial in driving search engine rankings as well as for extending brand presence on the internet. The internal link building teams work very closely with the SEO consultants to ensure that links to a website grow consistently with the right keywords attached to them. The links have to be of a high quality and consistency.

SEO Tech
It is common for many SEO problems to be resolved using technology solutions. Envigo’s inhouse SEO tech team can spot such problems from a mile away! Common interventions include microsite creation, designing CMS friendly content uploads and working with RSS and XML feeds

Monitoring and reporting
A good search engine optimisation campaign involves a multi-faceted approach. It is very important to track all activities to be able to link activities to improved search engine performance. Reporting of search engine ranks and volume generated is also very important. Envigo offers bespoke reporting of its campaigns to link SEO spend to its ROI.

SEO consulting
As the owner of a website, one has to understand the impact of any changes done to the website to its performance on search engines. This is essential during website redesign and website migration. We offer SEO consultation services by which one can control search engine rankings while upgrading a website or migrating to a new platform.   Please email us at seo@envigo.co.uk for a discussion on search engine optimisation needs.

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