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SEO is no longer a desirable extra! It is essential.
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Online studies by Google indicate that over 75% of search engine visitors click on natural results on a search engine. By 2020, about 40% of all retail sales are going to happen in an online environment.
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A stable high ranking search engine position is a long term competitive advantage as it helps you generate volume from the ever growing online marketplace.
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Search engine Optimisation is part science and part art and our team passionately tracks search engine algorithm changes. Google has been an object of study since it was little more than a research paper.
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Envigo strongly advocates a customer friendly and ethical approach to Search Engine Optimisation. The team has experience working for large e-commerce websites. This has ensured that there is always a bigger picture in mind while driving towards better rankings. As a result, Envigo has a fully integrated, cross channel, transparent and ethical approach towards SEO. Coverage and rankings on all important search engines like Google, MSN and Yahoo is assured.
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Envigo's bespoke Search Engine Optimisation services include:
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Keyword research
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Envigo spends time and effort to understand customer behaviour by looking at the keywords being searched for your products and services. Such an understanding would be based on a review of keywords by volume, competition and gaps, to arrive at a comprehensive keyword strategy.
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Link Population
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Links from other websites are crucial in driving search engine rankings as well as for extending your brand presence on the internet. The internal link building teams work very closely with the SEO consultants to ensure that links to your website grow consistently and with the right keywords attached to them.
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Content optimisation
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Website content is delivered using a mix of delivery systems & HTML files, CMS, Database results, user generated content, syndicated feeds. Search engines are content hungry and it is important to ensure that all such content is available to a search engine. This is done by using page building tools and URL translation, which helps increase the relevancy of the website, as more and more pages of your website get indexed by the search engines.
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Microsite creation
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Even if your web interface is not SEO friendly, Envigo can help you get search engine rankings. Microsites can be built using sound SEO principles and content from your website. Such content is therefore available to search engines, unlike earlier. These Microsites become valuable web assets, which become a source of free search engine traffic because of good rankings on search engines.
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Monitoring and reporting
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Good search engine optimisation campaign involves a multi-faceted approach. It is very important to track all activities to be able to link activities to good performance. Reporting of search engine ranks and volume generated is also very important. Envigo offers bespoke reporting of its campaigns to enable you to be able to link your SEO spend to its ROI.
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SEO consulting
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As the owner of a website, you have to understand the impact of any changes done to the website to its performance on search engines. This is essential during website redesign and website migration. We offer SEO consulting services by which you are able to retain control of your search engine rankings while upgrading your website or migrating to a new platform.
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Please email us at seo@envigo.co.uk for a discussion on your search engine optimisation needs.
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