| Keyword analysis |
Analysis
of keywords generating traffic to a website from various search
engines. also, analysis of the occurrence of such keywords on
the website. this helps decide make a target set of keywords
to promote. it also helps drive changes in the site content
to increase keyword density. |
| On-page
optimisation |
This
refers to various techniques used on the pages themselves to
help them rank better. they include content and copy and structural
changes to the page, while observing content and style guidelines
on the page to help increase rankings. |
| Competitor
analysis |
This
involves a detailed analysis of the keyword and on-page optimisation
strategies of competitor websites. This generates a better picture
of the search marketplace around your website. |
| Crawl
optimisation |
This
involves ensuring that the robots.txt, IP addresses, IP locations
and URL structure to understand SEO effectiveness. We will suggest
changes and work with the client to make best use of these settings
and options. |
| Link Building |
This
involves generating one way, two way or three way links with
relevant website. This helps generate link popularity for a
website, which is key in getting better rankings. |
| Non-SEO
friendly websites |
Certain
websites are based on technology which results in the websites
being very SEO unfriendly. URL rewrite and template based micro
site can help such websites get better rankings. |
| Search Engine
submissions |
Website
pages need to be submitted periodically to a large number of
search engines and web directories. This helps improve page
rankings as search engines crawl such web directories. |
| Position
reporting |
This
is a report which tracks keywords and the ranks being observed
on search engines. It is important to track these ranks to see
various ranking changes and correlate it to the changes being
done. |
