| Keyword generation and expansion |
This involves generation of
a list of keywords on which client ads will appear. Keyword
lists can be upto a million keywords. |
| Campaign setup |
This involves ad copy writing
for each keyword and deciding upon the best possible landing
page for each keyword. This process involves a detailed study
of the website, understanding of the link structure and classification
of the keyword lists. |
| Conversion tracking and reporting |
Sales, Revenue and Margin generated
is captured and reported for every advertised keyword. This
is used for deciding on which keywords to increase or decrease
spending on. |
| Bid-Rank optimisation
and Spend Allocation |
Using keyword level tracking,
the optimal rank of each keyword can be arrived at, which is
then used to change the bids of keywords. The spend is allocated
towards higher performing keywords and away from poorly performing
keywords, to attain client targets. |
