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The internet is an inexhaustible source of active informed customers who are looking to complete their purchase decision. Because of this, the internet can be used as an excellent source of active customer leads, which can then be used by you to contact them and complete the purchase process over the phone or by email.
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Envigo's lead generation offering is flexible and is based on a performance model. The pay is only for performance. Performance is measured using a metric which is aligned to your business. For example, if your objective is to sell a particular type of holiday, you pay only for unique customer leads who have expressed interest in that holiday. The customer information is sent to you securely, which can then generate additional sales for you.
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Envigo's bespoke lead generation service includes:
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Microsite and database development
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Envigo will create a microsite and database dedicated to the lead generation campaign. The microsite is used to educate the customer about the various product attributes and the database is used to capture customer data.
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Lead generation campaign setup
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Envigo will then create a marketing plan which will be based on the target customer's demographic profile, the budget and volume targets. The campaign will be reviewed by you before it is launched.
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Lead generation campaign reporting and analytics
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Lead generation campaigns are tracked and reported on a daily basis. The customer data will be sent to you over a secure connection to ensure privacy of customer details. Customer insights generated during the campaign like the geographical distribution of the visitors, top product searches and conversion levels will be shared with you to enhance your product offering.
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Please email us at leads@envigo.co.uk for a discussion on your lead generation requirements.
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