Facebook has 850 million users and counting. In 2012, marketing budgets worldwide will follow the online user, who will spend more time and come back most frequently to www.facebook.com, which will be the world’s most used website.
A well designed Facebook application provides unique customer engagement and viral opportunities. There are different kind of applications which can be developed:
- Quiz/Poll/Trivia applications
- Games
- Content discovery and sharing apps
- Gifts
- Contests
- Customised apps
