This page has a list of tips for a webmaster – right from choosing his keywords, writing title and meta tags, advice about image and video alt tags. It even advises users to replace words like “about us” with the name of the organisation to make it more keyword rich.

The Indian government sure is set to go places!

Search engines such as Google look at over one hundred factors while ranking a webpage. Also, the algorithms attach different weights to these factors. At every major update, search engines introduce changes in their ranking algorithms. What one needs to realise is that the search engine’s goals are not only to make life difficult for an SEO. The search engine is constantly trying to deliver a better user experience for its users – this means the most relevant results, with informative page snippets, appearing in the shortest possible time.

When we design a website for better user experience, while keeping it accessible, we are actually future-proofing it from repeated search engine algorithm changes.

Google asks webmasters here to design sites for users, not search engine crawlers. The search engine crawler is somewhat like a visually challenged person. It can only read text. It can not see images and stylesheets nor can it understand audio.  It ignores Javascript or Ajax. Its view of  a web page can be very different from that of a user. The goal of a search engine crawler is to close this gap between human web browsing and machine crawling. At the same time, the search engine also tries to rank a website based on its user experience. This is why there are high marks conforming to accessibility standards.

This is why sometimes good SEOs should practise their art with blindfolds.

Our manual link building team has been effective in generating a good page rank and rankings on relevant words. We also realised that our delivery capabilities from India while having a good understanding of the UK online landscape gives us a rather unique position as compared to other UK agencies.

There is an SEO process which we follow. The process itself has experimentation in it. There are numerous things which need to be done. All of them are implemented, from the low hanging fruit going up. At the same time, the results are always different for different sites. The results are for yours to evaluate. Some of our clients are relatively new websites but they hold their own on search engines. Try “family holidays” on google.co.uk and see for yourself.

We have been meeting a few potential clients.

Setting up shop in India is quite exciting. There is a lot of agencies in this space. We need to offer a transparent and differentiated service offering. We think that our past experience and our processes will help us with our delivery and eventually in building long term client relationships.

Envigo will be offering a full service suite to its clients – search engine marketing (be in paid search or SEO), affiliate marketing, marketing led tech development, web 2.0 development, web analytics. We are working hard on getting some partnerships in place with some of our technology partners.

The team at Envigo has some members of a leading’s OTA’s online marketing team at its core. We will use our networks and our contacts to grow this team and this business. The online travel space is very competitive in the US and the UK and this team has worked in this trade for some time now. It is the experience and the learning gained in this trade which we hope will help us create and deliver value to our clients.

We also hope to have and maintain a transparent approach in our dealings with our clients and with our partners. We are here for the long run and it is important for us to become a trustworthy vendor and partner.