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Posts Tagged ‘pricing models’



Pricing models for marketing agencies – what should both of us be looking for?

Tuesday, April 8th, 2008
 

There has been some excitement in the office past few days. We have been talking to one of the largest airlines in India and they are interested in doing a paid search advertising contract with us. It is quite exciting for us also because they currently work with one of the biggest names in this space.

There are a few billing models in play for paid marketing. You have a commission percentage of the media spend, a fixed Cost per click, fixed cost per booking, fixed percentage of revenue generated are some of the popular ones. Read the rest of this entry »

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