Professional qualifications and certifications are limited in the field of online marketing – making the very important. Google’s Adwords professional’s qualification status is probably at the top of the list. I took the exam and qualified sometime back and I thought that I would share some helpful tips with you to make your exam experiment as smooth as possible.

There are two type of Adwords Certification.

-          An Individual Adwords certification.

-          A company Adwords Certification.

Google Adwords Certification Exam Format.

-          Passing Score 85 %.

-          No of Questions 113.

-          No Negative Marking.

-          Exam Completion time 2 hours and once you start the exam you will not be able to pause the exam

and come back later.

-          You can retake the exam once per 7 days, for a $ 50 fee each time.

-          Providing the tester with a review button, which you can click to skip a question and come back to

it at the end of the exam (time permitting).

Here are some tips to pass the Exam.

-          Get familiar with the all the topic covered inAdwordsLearningCenter.

-          Understand in depth the difference in content and search targeting.

-          Understand where to find the information and reports within the different tabs.

-          Have a solid grasp on the latest Adwords Editor.

-          Read the Adwords Editorial guidelines.

-          There is little check box at the top right of the exam page which allow you to mark a question for

later review.  Make sure to check it, otherwise you will never make it back the beginning questions

before times runs out.

-          Focus more on small detail of Google Adwords rather than broad scale ideas.

Focus on My Client center uses and benefits.

Quite a few banks in India use online lead generation to drive customer acquisition. The appeal of a fixed cost lead generation contract to the marketing manager is evident. In a way, she acquires a mini holy grail, where she has fixed the cost of acquiring a lead on a fully variable basis. She might need 50,000 leads of type 1 in month 1 and reduce this number to 20,000 in month 2 and none in month 3 as her back office is bent under the load of too many leads.

There has been some excitement in the office past few days. We have been talking to one of the largest airlines in India and they are interested in doing a paid search advertising contract with us. It is quite exciting for us also because they currently work with one of the biggest names in this space.

There are a few billing models in play for paid marketing. You have a commission percentage of the media spend, a fixed Cost per click, fixed cost per booking, fixed percentage of revenue generated are some of the popular ones.