SEO! Yes, thats right!
While working on a potential project for a government body, we had to review the www.nic.in portal and get some information from it about its services. While we were doing that, we came across a page – How to Promote your website?
This page has a list of tips for a webmaster – right from choosing his keywords, writing title and meta tags, advice about image and video alt tags. It even advises users to replace words like “about us” with the name of the organisation to make it more keyword rich.
The Indian government sure is set to go places!