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The inner and outer workings of a digital agency

How important a social network is for your users?
Aug 02, 2015 | Luv Arora | Social Media Marketing

How important a social network is for your users?

We marketers often look at numbers. In terms of deliverables, the more, the better. However, what we don’t realise is the effort behind those numbers. If you increase the numbers keeping the resources constant, the quality will dip. So, what’s the best way to choose your channels of communication on social?.. Read the post

Is parallax scrolling a viable approach ?
Jul 28, 2015 | Ashmit Budhiraja | Web Development

Is parallax scrolling a viable approach ?

A colleague and I were having a discussion about parallax scrolling when she nonchalantly said, ‘’parallax scrolling is so 2012’’. Working in a top digital marketing agency in India (keyword insertion - check) has taught me one thing – 2 years is a lifetime in digital marketing. While I didn’t have an answer to her remark, I embarked a journey to validate her claim, and also find out the reason for the same. I looked at a few sites that I had bookmarked to understand the concept of parallax scrolling and found that 12 out of 17 sites that I had bookmarked did not have a parallax scroll anymore. Before I searched for why parallax scrolling is a passé, I wanted to know the reason for its popularity... Read the post

Mobilising your search engine approach
Jul 21, 2015 | Divyanshu Sharma | Search Engine Optimisation

Mobilising your search engine approach

According to a research, mobilegeddon impacted 21% of non-mobile friendly URLs. The impact was far more significant on tactical keywords than the trophy keywords, however, with Google’s stance on mobile becoming clearer, you can expect stronger updates in the future. We asked marketers about their biggest concerns around this change. Mentioned below are 3 questions asked by marketers across industries... Read the post

​Vanity URL- Short to Success
Jul 18, 2015 | Praveen Ramesh | Online Marketing

​Vanity URL- Short to Success

Vanity URL has been a blindspot for marketers in this age of mass sharing. Trust us when we say that your life is worse without it. This is the age of marketing through content .Even we are tired of hearing this. But think about it. When was the last time you shared your content marketing collaterals without your brand name all over it? Hard to recall isn't it? Well, if branding is one of your main motto, why leave out your brand name in the URL that you share on social media channels ( & elsewhere)? A simple way to achieve this is vanity URL... Read the post

3 resolutions every digital marketer should make before 2016
Jul 07, 2015 | Ruchi Gupta | Online Marketing

3 resolutions every digital marketer should make before 2016

​While we still have close to 42% days remaining in this year, we believe that it’s time for you to start looking ahead to gain advantage in the year to come. Allow us to take you through the 3 resolutions you must make to ensure greater returns from your digital marketing efforts... Read the post

Do’s and Don’ts on a Live chat
Jun 26, 2015 | Praveen Ramesh | Web Analytics

Do’s and Don’ts on a Live chat

Continuing with our series on website live chat, we present a few do’s and don’ts while interacting with your customers on live chat. In the previous blog, we had discussed the reasons you need embrace live chat for B2B marketing... Read the post

Understanding Native Advertising
Jun 25, 2015 | Luv Arora | Online Marketing

Understanding Native Advertising

Native advertising are ad formats developed by each platform which are customised to gel in with the rest of the platform, be it the content or the features available on it... Read the post

Know How: Conducting a link audit & cleaning up the bad links
Jun 20, 2015 | Luv Arora | Search Engine Optimisation

Know How: Conducting a link audit & cleaning up the bad links

If your website starts getting traffic from unnatural/bad links, very soon you will lose rankings on search engine results. Unnatural links might have generated if your SEO agency is not transparent with you on how they are building links for your website... Read the post

Why you should Embrace Live chat for B2B Marketing
Jun 17, 2015 | Praveen Ramesh | Online Marketing

Why you should Embrace Live chat for B2B Marketing

If you have been browsing the net for an hour, chances are you’ve come across live chat somewhere by now. It is that little pop up or chat box on websites in e-commerce websites that connects you to agents who interact with you real time. But have you ever realised how useful a tool this is for B2B marketers? Here we give a peek into how live online chat aidss in deal closures, optimising content, and helps your customers through their buying cycle... Read the post

Why We Love Automation (And You Should, Too!)
Jun 15, 2015 | Praveen Ramesh | Online Marketing

Why We Love Automation (And You Should, Too!)

Described as the ‘next big thing’ for quite sometime, marketing automation is finally making its presence felt in the marketing process. In the first few years of its existence, marketing automation softwares have improved efficiency of marketers, decoded consumer behavior much more effectively, and increased revenue. Besides all these, it has been an enabler of personalised marketing. Let’s outline some basic things about marketing automation and it’s impact on various processes... Read the post