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The inner and outer workings of a digital agency

Content Marketing Myopia – Do You Have the Bug?
Jul 30, 2015 | Luv Arora | Search Engine Optimisation

Content Marketing Myopia – Do You Have the Bug?

In this ever-changing world of SEO algorithms, updates could be overwhelming for a traditional digital marketer – changing tactics, evolving digital strategies and deep (and, at times, scarring) impact. So, is there a way to solve this 'problem'? Well actually, no. If you think of evolution as a problem, there's no cure. However, if you try and look at the reason behind an ever increasing emphasis on content marketing, you might find a solution... Read the post

Is Parallax Scroll Worth the Effort?
Jul 28, 2015 | Ashmit Budhiraja | Web Development

Is Parallax Scroll Worth the Effort?

Parallax is great for telling the story of your brand and getting a very high level of engagement from the user. There are several great examples but newer sites are somehow staying away from it. .. Read the post

SEO for Mobile – 4 Questions Marketers Ask
Jul 21, 2015 | Divyanshu Sharma | Search Engine Optimisation

SEO for Mobile – 4 Questions Marketers Ask

According to a study measuring the rank changes after Mobilegeddon, it impacted 21% of non-mobile friendly URLs. The impact was far more significant on tactical keywords than the trophy keywords, however, with Google’s stance on mobile becoming clearer, you can expect stronger updates in the future. We asked marketers about their biggest concerns around this change. Mentioned below are 4 questions asked by marketers across industries... Read the post

​Vanity URL - Short to Success
Jul 18, 2015 | Praveen Ramesh | Online Marketing

​Vanity URL - Short to Success

Vanity URL has been a blindspot for marketers in this age of mass sharing. Trust us when we say that your life is worse without it. This is the age of marketing through content. When was the last time you shared your content marketing collaterals without your brand name all over it? Hard to recall isn't it? Well, if branding is one of your main objectives, why leave out your brand name in the URL that you share on social media channels ( & elsewhere)? A simple way to achieve this is vanity URL... Read the post

3 Resolutions Every Digital Marketer Should Make for 2016
Jul 07, 2015 | Ruchi Gupta | Online Marketing

3 Resolutions Every Digital Marketer Should Make for 2016

While we have 42% days remaining this year, it’s time for you to start looking ahead to gain advantage in 2016. Allow us to take you through the 3 resolutions you must make to ensure greater returns from your digital marketing efforts... Read the post

Do’s and Don’ts on a Live chat
Jun 26, 2015 | Praveen Ramesh | Web Analytics

Do’s and Don’ts on a Live chat

Continuing with our series on website live chat, we present a few do’s and don’ts while interacting with your customers on live chat. In the previous blog, we had discussed the reasons you need embrace live chat for B2B marketing... Read the post

Understanding Native Advertising
Jun 25, 2015 | Luv Arora | Online Marketing

Understanding Native Advertising

Native advertising are ad formats developed by each platform which are customised to gel in with the rest of the platform, be it the content or the features available on it... Read the post

Know How: Conducting a link audit & cleaning up the bad links
Jun 20, 2015 | Luv Arora | Search Engine Optimisation

Know How: Conducting a link audit & cleaning up the bad links

If your website starts getting traffic from unnatural/bad links, very soon you will lose rankings on search engine results. Unnatural links might have generated if your SEO agency is not transparent with you on how they are building links for your website... Read the post

Why you should Embrace Live chat for B2B Marketing
Jun 17, 2015 | Praveen Ramesh | Online Marketing

Why you should Embrace Live chat for B2B Marketing

If you have been browsing the net for an hour, chances are you’ve come across live chat somewhere by now. It is that little pop up or chat box on websites in e-commerce websites that connects you to agents who interact with you real time. But have you ever realised how useful a tool this is for B2B marketers? Here we give a peek into how live online chat aidss in deal closures, optimising content, and helps your customers through their buying cycle... Read the post

Why We Love Automation (And You Should, Too!)
Jun 15, 2015 | Praveen Ramesh | Online Marketing

Why We Love Automation (And You Should, Too!)

Described as the ‘next big thing’ for quite sometime, marketing automation is finally making its presence felt in the marketing process. In the first few years of its existence, marketing automation softwares have improved efficiency of marketers, decoded consumer behavior much more effectively, and increased revenue. Besides all these, it has been an enabler of personalised marketing. Let’s outline some basic things about marketing automation and it’s impact on various processes... Read the post