In our line of work, we spend a lot of time with Article websites. An article website is a website which accepts articles. It allows users to publish articles by subject. Once an article is submitted, it is reviewed by the website owners before publishing. A published article can then attract comments, and more importantly, attracts visitors. Visitors come through search engine results, in which the article might start to appear. The article website makes money by selling these visitor driven impressions on ad networks, such as Google ads.
A well designed article site therefore acts as a machine in perpetual motion. Articles are submitted by authors, who want to establish themselves or want to gain links. Every article can have a few links, which are inserted by the article owner. It is quite common for search engine optimisers to submit articles to gain these links.
An article website is a barter marketplace – Authors submit articles to gain recognition and links. Article websites offer both and want the uniquely written article content in return.
This is where our problem begins. Article website accept articles with links. We are happy with the link we get. However, what happens with some of the article websites is this -
- Article websites remove the links a few months after the article is published
- Article websites might insert their own links into articles
- Article websites might remove the entire article after a few months
The marketplace of links-for-content also places a reduced value on the quality of the content. This is often capitalised by the authors, who regularly rehash their articles and lead to content and SERP spam.
What would be interesting would be to have an article website, which accepts only good quality content, and gives out perpetual links in return.
Here’s hoping for that to happen!
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Lately I have been doing a lot of directory submissions to build up my backlinks. I write an article and then submit it to the following sites for approval: 1. Ezinearticles.com (constanly crawled by google) 2. Goarticles.com (huge site, lots of traffic) 3. Rysite.com (tweets articles + quick indexing) 4. Articlealley.com (easy to submit to) 5. buzzle.com (has a high PR and is very popular) By submitting articles to those sites, i have recieved a lot of traffic. Especially from rysite.com because i get traffic not only from my article, but they tweet it to a following based on your keyword and as a result I get traffic from twitter as well. Hope that helps!
Back links can in fact become a helpful benefit as well as help out with off page SEO. Have you ever seen text links cause a harmful outcome on rankings? And do you know if there is a technique to reveal when PPC is better than organic link building? I personally manage various websites and as a matter of fact operate a backlink building service. Yet, I sometimes see it useful to use Google PPC to natural optimization.
I don’t think that Google paid links have any impact on your natural rankings. In fact, I am quite sure about this.