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	<title>Search engine musings &#187; Web analytics</title>
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	<description>Notes and insights on online marketing</description>
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		<title>ROI tracking and our first steps</title>
		<link>http://www.envigo.co.uk/blog/web-analytics/roi-tracking-and-our-first-steps/</link>
		<comments>http://www.envigo.co.uk/blog/web-analytics/roi-tracking-and-our-first-steps/#comments</comments>
		<pubDate>Sat, 01 Mar 2008 17:16:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Web analytics]]></category>
		<category><![CDATA[roi models]]></category>

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		<description><![CDATA[We have setup our office in a flat. The teams are going to be split up into two halls. The first hall is going to house the search engine optimisation team, along with the link building and ecommerce teams.
The second hall is going to house the development and the design teams. We will also have [...]]]></description>
			<content:encoded><![CDATA[<p>We have setup our office in a flat. The teams are going to be split up into two halls. The first hall is going to house the search engine optimisation team, along with the link building and ecommerce teams.</p>
<p>The second hall is going to house the development and the design teams. We will also have a meeting room and a common area for lunches.<span id="more-16"></span></p>
<p>In India, the economy is heating up. The economy and the stock market are going places. However, I think that the some of the marketing spend is unsustainable. The spenders have an eye on an exit and are inflating volume numbers by spending money. If they don’t exit, their firms will need to curtail cash expenditures. If they are able to exit, the problem is just passed on to their new owners.</p>
<p>We advise our clients to ensure that their ROI tracking is robust and accurate. This ensures that they spend money with confidence and are confident that the online marketing reports are reflected onto their business reporting as well. Indeed, the aim of the business intelligence function should be that online marketing reports are as reliable as those from any other department and contribute to the consolidated MIS reports.</p>
<p align="left"><a class="tt" href="http://twitter.com/home/?status=ROI+tracking+and+our+first+steps+http://q2fo2.th8.us" title="Post to Twitter"><img class="nothumb" src="http://www.envigo.co.uk/blog/wp-content/plugins/tweet-this/icons/tt-twitter.png" alt="Post to Twitter" /></a> <a class="tt" href="http://twitter.com/home/?status=ROI+tracking+and+our+first+steps+http://q2fo2.th8.us" title="Post to Twitter">Tweet This Post</a></p>]]></content:encoded>
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		<title>A new online marketing agency is born</title>
		<link>http://www.envigo.co.uk/blog/search-engine-optimisation/a-new-online-marketing-agency-is-born/</link>
		<comments>http://www.envigo.co.uk/blog/search-engine-optimisation/a-new-online-marketing-agency-is-born/#comments</comments>
		<pubDate>Fri, 02 Nov 2007 04:30:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[Web analytics]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[Web-2.0]]></category>

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		<description><![CDATA[Envigo started its journey as a company today. We are now registered in the UK as a company and will now be setting up operations. In the first few years, we plan to have a delivery centre only in one or two locations in India. This is going to help us deliver at competitive price [...]]]></description>
			<content:encoded><![CDATA[<p>Envigo started its journey as a company today. We are now registered in the UK as a company and will now be setting up operations. In the first few years, we plan to have a delivery centre only in one or two locations in India. This is going to help us deliver at competitive price points. Thanks to our previous employers, we have done exactly this – have an offshore delivery centre in India to manage and deliver multimillion online marketing spends out of India. We, in our previous roles as employees working with a large budget and delivering high volumes with low margins to play with, have delivered a substantial chunk of business and managed 100% of it from India. We will do the same for our clients. The UK office will help us reach out to local clients and will function as a business development and client acquisition centre for us.<span id="more-1"></span></p>
<p>Envigo will be offering a full service suite to its clients – search engine marketing (be in paid search or SEO), affiliate marketing, marketing led tech development, web 2.0 development, web analytics. We are working hard on getting some partnerships in place with some of our technology partners.</p>
<p>The team at Envigo has some members of a leading’s OTA’s online marketing team at its core. We will use our networks and our contacts to grow this team and this business. The online travel space is very competitive in the US and the UK and this team has worked in this trade for some time now. It is the experience and the learning gained in this trade which we hope will help us create and deliver value to our clients.</p>
<p>We also hope to have and maintain a transparent approach in our dealings with our clients and with our partners. We are here for the long run and it is important for us to become a trustworthy vendor and partner.</p>
<p align="left"><a class="tt" href="http://twitter.com/home/?status=A+new+online+marketing+agency+is+born+http://m4sie.th8.us" title="Post to Twitter"><img class="nothumb" src="http://www.envigo.co.uk/blog/wp-content/plugins/tweet-this/icons/tt-twitter.png" alt="Post to Twitter" /></a> <a class="tt" href="http://twitter.com/home/?status=A+new+online+marketing+agency+is+born+http://m4sie.th8.us" title="Post to Twitter">Tweet This Post</a></p>]]></content:encoded>
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