Search engine musings

Envigo is offering the following positions in Vasant Kunj, New Delhi

1. Junior SEO

2. Applications Developer (PHP)

3. SEM (PPC) analyst

4. Content writer

You can get more details here and can also apply online. Go for it, we are waiting to hear from you.

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Quite a few banks in India use online lead generation to drive customer acquisition. The appeal of a fixed cost lead generation contract to the marketing manager is evident. In a way, she acquires a mini holy grail, where she has fixed the cost of acquiring a lead on a fully variable basis. She might need 50,000 leads of type 1 in month 1 and reduce this number to 20,000 in month 2 and none in month 3 as her back office is bent under the load of too many leads.
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There has been some excitement in the office past few days. We have been talking to one of the largest airlines in India and they are interested in doing a paid search advertising contract with us. It is quite exciting for us also because they currently work with one of the biggest names in this space.

There are a few billing models in play for paid marketing. You have a commission percentage of the media spend, a fixed Cost per click, fixed cost per booking, fixed percentage of revenue generated are some of the popular ones. Read the rest of this entry »

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