The process of self learning and discovery is probably one of the best ways to grow and we at Envigo strongly believe in this tenet.
The digital media space changes at a speed which is probably faster than the speed of light. Every day we are left grappling with new issues for which we master new tricks. Talking of the social media team specifically, we not only need to keep pace with the changes happening in the digital space but we also need to amalgamate the benefits of traditional media outposts with the unique possibilities of the digital medium.
Social media is a lot about content and we are constantly lookout for innovative ways of delivering content to the target audience. In order to flaunt our creativity to a prospective client, we decided to create an animation. All the creative minds at Envigo joined forces to accomplish the task.
Story boarding for the animation was done which was followed by a rough and a fair sketching out of all the moving parts. These parts were then drawn, cut, scanned and photoshopped. Our story was ready in pieces and these piece were put together to make the final product. In a few hours time only our cute little animation project was complete!
Though we did not get the account we were prying, the animation is still very dear to us.
I want the story in the animation to be Envigo’s story where Envigo is the tiny fish!
Enjoy!
This blog piece attempts at understanding the following
- What is content curation?
- Usefulness of content curation
- How does one curate content?
What is content curation?
Content Curation is the process of finding, collecting and presenting relevant digital content pertaining to a particular subject to the user. A content curator may or may not create original content. She is the gatherer and presenter of content. Her main task is to sift through a lot of content on a given topic and separate the relevant from the irrelevant and present them in a quick readable format to the user.
Usefulness of Content Curation
The internet is a content gargantuan. It can receive and disseminate unlimited volumes of content from and to countless users.
This leaves the user grappling with the problem of content relevance. Here is when curated content comes to the user’s aid.
Curating content on websites also proves helpful in improving SEO ranks. Pawan Deshpande in the article Winning The SEO Battle Through Content Curation says, “many are turning to content curation tools that help find, organize and share content online to ensure that their site is constantly delivering updated, highly topical, keyword-rich content — making it a natural winner in the battle of Search Engine Optimization”
How does one curate content?
As regular and active users of the internet we inadvertently create and consume curated content.
An RSS feed for ‘virtual classroom’ on a blogging site delivers curated content to you.
By creating separate Twitter lists for the celebrities, politicians and spiritual leaders that you follow on Twitter, you organize content around specific subjects, hence curate them. You can make your lists public and other Twitter users can subscribe to it.
There are several tools that curate content, like, Paper.li, Redux, BagTheWeb etc. Several web applications that we use daily deliver curated content to us. For example Flipboard (for iPad) delivers curated content to users.
It was a watershed year for the social media team at Envigo. From a two people team, we are now a seven people cross functional team which can handle the social media mandate for clients across industries.
Unlike the other teams at Envigo which are very process oriented, we are engagement oriented 
Please don’t for a moment think we do not have processes. We have processes but they are slightly different!
If I was to look at the SEO and social media team processes, then, this is how they would compare.
Anything for getting those coveted likes, comments and impressions!!
But here lies a catch. This is not what the client gets to see! We remember to wipe our shoes on our trousers before meeting a client.We are evolving and we try to learn from everyone around us 
With a lot of support, encouragement and some push and pull these are the social media campaigns that we ran in 2011:
- Scientist Bhaskar – Foodles instant noodles by Horlicks
- Ranbaxy Revital
- http://www.facebook.com/MyRevital
- www.twitter.com/my_revital
- Fortune Hotels
- http://www.facebook.com/FortuneHotels
- http://www.youtube.com/user/FortuneHotelsIndia
- www.twitter.com/Fortune_Hotels
- The Frunos – Eno by GSK
- Max Bupa http://www.facebook.com/MaxBupaHealthInsurance
- Lifelong Learning – http://www.facebook.com/LFAIndia
- Stratedge – GSK –Ch Buzz – http://www.facebook.com/GSKCHBuzz
- The Wine Society of India – http://www.facebook.com/thewinesocietyofindia
It was a mixed bag of brands and we were able to deliver satisfactory campaigns across industry verticals.
In my next blog post I will map the qualities of the social media team which translate into successful social media campaigns. So stay tuned!
