Envigo Marketing Private Limited

Digital musings

The inner and outer workings of a digital agency

Archive for March, 2008

Keyword research for a new client

We signed up our first client from India called the Wine Society of India. We will be handling their website and all their customer facing online activity. It is a great responsibility and we are happy to have been selected. I think that we were able to displace some more estabilished names in the market while getting this contract.

ROI tracking and our first steps

We have setup our office in a flat. The teams are going to be split up into two halls. The first hall is going to house the search engine optimisation team, along with the link building and ecommerce teams.

The second hall is going to house the development and the design teams. We will also have a meeting room and a common area for lunches.