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The inner and outer workings of a digital agency

​Vanity URL- Short to Success
Jul 18, 2015 | Praveen Ramesh | Online Marketing

​Vanity URL- Short to Success

Vanity URL has been a blindspot for marketers in this age of mass sharing. Trust us when we say that your life is worse without it. This is the age of marketing through content .Even we are tired of hearing this. But think about it. When was the last time you shared your content marketing collaterals without your brand name all over it? Hard to recall isn't it? Well, if branding is one of your main motto, why leave out your brand name in the URL that you share on social media channels ( & elsewhere)? A simple way to achieve this is vanity URL... Read the post

Do’s and Don’ts on a Live chat
Jun 26, 2015 | Praveen Ramesh | Web Analytics

Do’s and Don’ts on a Live chat

Continuing with our series on website live chat, we present a few do’s and don’ts while interacting with your customers on live chat. In the previous blog, we had discussed the reasons you need embrace live chat for B2B marketing... Read the post

Understanding Native Advertising
Jun 25, 2015 | Luv Arora | Online Marketing

Understanding Native Advertising

Native advertising are ad formats developed by each platform which are customised to gel in with the rest of the platform, be it the content or the features available on it... Read the post

Know How: Conducting a link audit & cleaning up the bad links
Jun 20, 2015 | Luv Arora | Search Engine Optimisation

Know How: Conducting a link audit & cleaning up the bad links

If your website starts getting traffic from unnatural/bad links, very soon you will lose rankings on search engine results. Unnatural links might have generated if your SEO agency is not transparent with you on how they are building links for your website... Read the post

Why you should Embrace Live chat for B2B Marketing
Jun 17, 2015 | Praveen Ramesh | Online Marketing

Why you should Embrace Live chat for B2B Marketing

If you have been browsing the net for an hour, chances are you’ve come across live chat somewhere by now. It is that little pop up or chat box on websites in e-commerce websites that connects you to agents who interact with you real time. But have you ever realised how useful a tool this is for B2B marketers? Here we give a peek into how live online chat aidss in deal closures, optimising content, and helps your customers through their buying cycle... Read the post

Why We Love Automation (And You Should, Too!)
Jun 15, 2015 | Praveen Ramesh | Online Marketing

Why We Love Automation (And You Should, Too!)

Described as the ‘next big thing’ for quite sometime, marketing automation is finally making its presence felt in the marketing process. In the first few years of its existence, marketing automation softwares have improved efficiency of marketers, decoded consumer behavior much more effectively, and increased revenue. Besides all these, it has been an enabler of personalised marketing. Let’s outline some basic things about marketing automation and it’s impact on various processes... Read the post

How to grow organic traffic to your website from day zero?
Jun 08, 2015 | Ruchi Gupta | Search Engine Optimisation

How to grow organic traffic to your website from day zero?

After taking the first step and launching a website for your business,you must be content that you are done with the design and development part and now you have a live website for your business. But where are the visitors? Launching a website for your business is only the first step of a long journey. To grow your business online, you need to start working on getting actual people to your website... Read the post

Mobile App or Mobile Website?- 4 Key Questions You Need To Answer
May 26, 2015 | Praveen Ramesh | Online Marketing

Mobile App or Mobile Website?- 4 Key Questions You Need To Answer

While many brands exploring and serving the growing mobile audience, far more are only beginning to think about their mobile presence. This article tries to analyse various factors you might want to look into, before finalising your mobile strategy... Read the post

Short Videos Big Returns
May 20, 2015 | Praveen Ramesh | Online Marketing

Short Videos Big Returns

Quick quiz: What’s common between Rihanna releasing her song in March, Victoria Secrets demonstrating their range of swim wears & Michael Kors latest product launch ? Simple! All of them used short video bytes as part of their campaign launch activities... Read the post

​Build an effective buyer persona to connect with your customers
May 12, 2015 | Ruchi Gupta | Online Marketing

​Build an effective buyer persona to connect with your customers

How do people shop online? Are their online buying habits similar to how they shop from physical stores in the market? Emerging players in the e-commerce business and the businesses which had physical presence in the past but are struggling to establishing their online presence often ask these questions to their digital marketing team... Read the post