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The inner and outer workings of a digital agency

Digital Marketing in 2015
Dec 25, 2014 | Ruchi Gupta | Online Marketing

Digital Marketing in 2015

Some of the things to keep in mind for 2015: Digital is now mainstream – There is no such thing as offline marketing and digital marketing. All marketing campaigns will need to have a digital dimension designed ground-up and not mere adaptations for the digital medium... Read the post

The Carrot and Stick from Penguin 3.0
Nov 10, 2014 | Ruchi Gupta | Search Engine Optimisation

The Carrot and Stick from Penguin 3.0

Penguin 3.0 Update rolled out by Google on Oct 17’14 affected a lot of Google search rankings and was spread over two weeks as initially claimed by Google. Later it was confirmed that this update is still rolling out and will continue for a few weeks... Read the post

Attribution Modeling in Google Analytics: Why is it so important for marketers?
May 10, 2014 | Ruchi Gupta | Web Analytics

Attribution Modeling in Google Analytics: Why is it so important for marketers?

A marketing ROI calculation needs to have a method of assigning credit for a goal conversion (sale, conversion, form submit or any such goal) to one or more touch points in the user path. A user path usually has more than one touch point. It gets interesting as many of these touch points are supported by marketing dollars... Read the post

Common Mistakes to Avoid in Google Analytics
Apr 09, 2014 | Ruchi Gupta | Web Analytics

Common Mistakes to Avoid in Google Analytics

Universal analytics is out of beta. Google recommends everyone to migrate to UA. It has a number of awesome features. But before you completely migrate to universal analytics, it is recommended that you run UA parallel with Classic GA for a few weeks to test all your configurations. This is because once you have implemented UA, there is no way back... Read the post

Content Marketing Myopia – Do You Have the Bug?
Mar 07, 2014 | Utsav Sharma | Search Engine Optimisation

Content Marketing Myopia – Do You Have the Bug?

In this ever changing world of SEO algorithms, updates could be overwhelming for a traditional digital marketer – changing tactics, evolving digital strategies and deep (and, at times, scarring) impact. So, is there a way to solve this ‘problem’? Well, actually, no. If you think of evolution as a problem, there’s no cure. However, if you try and look at the reason behind an ever increasing emphasis on content marketing, you might find a solution... Read the post

Insta-Business Part 2-How to Use Instagram for Your Business?
Feb 06, 2014 | Utsav Sharma | Online Marketing

Insta-Business Part 2-How to Use Instagram for Your Business?

The previous edition of Insta-Business gave you a broad idea of what exactly is ‘Instagram’ and its potential in terms of brand positioning and reach. Now it is time to jump into the pool of Instagram with your business and make waves!.. Read the post

Yes…Twitter Told The Story First!
Jan 23, 2014 | Utsav Sharma | Online Marketing

Yes…Twitter Told The Story First!

Breaking news from any part of the world entails rounds of discussions, sputtering opinions and constant updates on Twitter. The hefty amount of information and supreme quality of discussions that can take off on this micro-blogging site is incredible. There are stories issued on Twitter that have created an effect like no other... Read the post

Jan 03, 2014 | Ankit Kumar | Online Marketing

Facebook in 2014: What Social Media Managers Need to Keep in Mind!

For a lot of us, it’s hard to believe that 2013 is over. Social media saw significant changes in 2013 – Twitter went public, Facebook got its $3B offer rejected from Snapchat and mobile emerged as a primary device that caused advertisers to scuttle to reach their target audience... Read the post

Social Media in 2013 – A Statistical Lookback
Dec 31, 2013 | Utsav Sharma | Online Marketing

Social Media in 2013 – A Statistical Lookback

The only thing constant in the world is change and this adage holds doubly true for social media as things there change so much quicker than in other facets of our life. Social media, of course, grew by leaps and bounds in 2013 and has taken on new roles and responsibilities as people and companies make more innovative uses of the various platforms... Read the post

Insta-Business Part 1- What is Instagram and How Does it Concern Your Business?
Dec 18, 2013 | Utsav Sharma | Online Marketing

Insta-Business Part 1- What is Instagram and How Does it Concern Your Business?

Are you new to Instagram or think it is only for pretties who want to make their selfies look like a million bucks? Think again. Have you ever thought of using the potential of a platform as mobile as this, to leverage it for your business? If curiosity has the better of you, then this series that we proudly call ‘Insta-Business’ is your one-stop comprehensive guide to exploit the gem that is Instagram... Read the post