There have been over 25 updates in the past 12 months and there are many more to go. Watch this video from Matt Cutts on the changes to be expected this summer. This is not new. Google is continuously updating its algorithms to provide its users relevant search results and to improve the user experience. [...]

A digital agency is a long term partner. As a client, you need to be very careful while selecting one. Price is but only one of the variables on which selection depends. There are quite a few other things which need to be taken into consideration. I have been around in digital marketing for around 10 [...]

As 93% of the web traffic for the top ranking websites comes through the search engines, it has become imperative for the brands to come up with the a serious search engine ranking strategy. This strategy has to be long term and not gimmicky. Gone are the days when search engines were gullible. Today’s’ search [...]

With an expected increase in online sales up to $9.2 billion by the end of this year, the brands have become more strategic in their approach towards the use of social media for the promotions. The brands are witnessing customers buying products on the basis of reviews posted on Facebook, twitter or by clicking on [...]

In case you don’t already know about it, Pinterest is one of the fastest growing social networks. In a span of less than 3 years from its launch in March 2010, it has beaten Yahoo in terms of organic traffic driver and has grown more than 4000% last year. According to the reports by comScore, [...]

As discussed in the earlier posts, Google has been keeping an eye on the all the SEO techniques used and it keeps updating its system of refining the search results. The ultimate goal of Google is to make sure that the search results returned to the end user should be relevant. It wishes to provide [...]

With the rapid changes in the technology, there has been a fast growing increase in the browser enabled devices like tablets, notebooks, smart phones and kindles etc available with different screen sizes. This has led the companies to look out for a way to provide the content to its visitors across all the platforms. “Day [...]

The increasing growth in Online marketing is ought to benefit every enterprise in today’s world. Some of the enterprises are able to get a great success in online advertising with an increase in sales and ROI while for others, it has proved to be a huge failure. To combat with this problem, certain steps, that [...]

As the answer to the problems discussed last time, Appavatar has created a concept, ‘Loitr’ , a smart phone application that will enable to authenticate with mobiles. This application lets users of a service authenticate themselves to it without having the need to remember or type their login credentials instead they can authenticate by simply [...]

Mobile authentication doesn’t mean much if one were to look around for it. What it can mean in the way the name sounds is, anyone can authenticate themselves to anywhere using their phone. I don’t even mean password managers, because these are files on mobile containing the passwords locked under one more password. Before proceeding [...]